Planning to sell on Amazon?
Well, you must know there are a few choices that you’ll have to make before starting to sell your products on Amazon. Out of which, the first choice that you’ll have to make is whether you want an Amazon Professional Seller Account or an Amazon Individual Seller Account for selling your products.
Now, this might not seem like a very big decision but it can be a game-changer for you!
You must have prior knowledge of what type of Amazon Seller Account you are selecting and why you are selecting it.
So, let’s dig in and have an overview of what type of Amazon Seller Account would be beneficial for you as a seller.
AMAZON PROFESSIONAL SELLER ACCOUNT V/S AMAZON INDIVIDUAL SELLER ACCOUNT
The first thing that you come across after signing up on Amazon is choosing from two different selling plans, Professional or Individual.
There are a few differences between the two plans. So, LET’S COMPARE!
The first difference to start with is the price related to both Amazon selling plans.
An Amazon Professional Seller Account carries a flat monthly subscription fee of $39.99 regardless of how many items you sell. So, this type of account makes sense if you are planning to sell a lot of items.
An Amazon individual account, on the other hand, is a better choice if you are only planning to sell a few items each month. Here, instead of a monthly subscription fee, you’ll have to give $0.99 every item you sell.
With both types of accounts, you’ll also pay referral and/or closing fees per item that you sell and that fees vary by product category.
If you start selling 40 items per month, you might consider upgrading to a professional account.
- FULFILMENT BY AMAZON
Whether you are an individual seller or a professional seller, you’re eligible for Fulfillment by Amazon or FBA service. With FBA, you’ll store your products in Amazon’s fulfilment centre’s and Amazon will pick, pack and provide customer service for those products.’
Let’s look at features that are only available for professional accounts-
1. BULK LISTING TOOLS AND REPORTING TOOLS
If you have a significant amount of products in your inventory, a bulk listing can be a real time saver!
An Amazon Professional Seller accounts professional account allows to carry out bulk listing via spreadsheet whereas, in an individual account, every product listing should be done individually.
Bulk listing tools let you add inventory to Amazon more quickly and reporting tools help you analyze your sales data efficiently.
2. CUSTOMIZED SHIPPING RATES
With an Amazon Individual Selling Plan, you’ll have to use Amazon’s standard pricing rates for shipping but with Amazon Professional Selling Plan, you can customize shipping rates at each of your products which will give you more flexibility in shipping.
3. BUY BOX
The only seller who has Amazon Professional Seller account is eligible for winning the Buy Box on product detail pages which is beneficial to increase visibility and sales.
Learn strategies for How to win the buy box?
4. SPECIAL PROMOTION OFFERS
If you want to offer special promotions and gift wrappings on your products, you should have an Amazon Professional seller account. Also, the Sponsored Products Ads which show up when shopping on Amazon only appear when you win the buy box.
5. ACCESS TO TOOLS
As a professional seller, you’ll get access to tools that optimize your business. Tools such as Automate Pricing Tools uses rules which YOU create to automatically adjust YOUR prices for listings that YOU select. So, a lot of things are in your hands.
6. AMAZON SELLING COACH
You get personalized recommendations in the selection, advertising and other business areas by Amazon Selling Coach when you are a professional Amazon seller.
7. AMAZON MWS AND AMAZON STORES
Amazon Web Market Services(MWS) provides an integrated web service API suite that helps sellers programmatically exchange data on listings, orders, payments, reports and more.
Amazon Stores showcases your products and gives you access to SUBSCRIBE AND SAVE PROGRAM. Both of these facilities are available in Amazon Professional Seller Account.
At last, whichever account type you choose to move forward with, we hope you make a uniform decision for developing Successful Amazon Campaigns.