For a long time now, eBay has been one of the largest profit-making marketplaces on the internet with 182 million active buyers and 1.8 billion site visits per month.
If you want to sell on eBay or are currently selling on eBay, this blog is exclusively for you.
Whether you are working from home with a few products and little investment or you have tons of products to market, you can make huge profits selling on eBay.
However, selling on eBay isn’t everyone’s cup of tea as eBay has its own algorithm and its own structure. A little insider knowledge is important in order to get your hands on this oldest and most recognizable eCommerce platform.
But you don’t need to worry, I’ve got it all covered for you.
I will show you the important key steps to make an impressive footprint on eBay.
By the time you finish this blog, you’ll be ready with a rough idea of how you can make profits by selling on eBay.
Best Practices to maximize profits by selling on eBay
If you are already selling on eBay, that means you are sorted with your products for sale. But if you are thinking of starting your eBay business, one thing that you should pay attention to is what to sell on eBay? It’s important to choose your product wisely!
So, let’s start by determining what items can maximize your profits on eBay.
1. Choose the right items to sell on eBay
You can sell almost anything on eBay, but if you want maximum profits out of your eBay marketing, you should first select the right product and study the market to the choice you’ve made regarding product selection.
The best products to sell on eBay are-
- Items that are do not violate eBay policies.
- Items that are easy to ship.
- Items that are popular and rare at the same time.
- Items that are worth shopping and paying for online.
You can also find out what’s trending from this eBay tool.
This tool can help you understand customer demand regarding your product.
For example, suppose you want to create a business that sells “Flower vases”. Type “Flower vases” on google trends and you’ll see the search volume and demand for your product.
2. Price Wisely
Understand what your products are actually worth online. You don’t want to be that seller who asks for a price that is too much or too less according to the market value. Determine the value of your product by this eBay “What’s it worth” tool and get the trending and most accurate price for your eBay products.
3. Write Accurate and Effective Title & Description
The first thing for making your listings look professional is to have titles and descriptions which have the right keywords to grab customer’s attention.
Tips for writing Product Title accurately-
- Include the main keyword-
You should always start your listing title with the main keyword in order to rank high.
For example, if you want to sell black Adidas shoes, make sure the words “Adidas”, “black”, “shoes” are in the beginning of the title.
- Don’t use unrelated words-
The character limit of an eBay title is 80. Don’t stuff the title with unrelated words or non-popular keywords just to meet the character limit. Use the title to highlight the USP of your product or benefits or features of your products.
- Don’t use Outlawed words-
In an attempt to advertise your eBay product, don’t use words that are prohibited, banned or considered illegal by eBay.
Tips for Writing Product Description accurately-
- Use Appropriate Keywords-
It is important to include relevant details with proper keywords in your description.
- Cover all attributes-
Attributes such as Product brand, style or model, colour and size are important to mention in your product description.
- Mention additional information-
Add information about products such as dimensions, if the product works on batteries, other accessories that are included with the product.
4. Take High-Quality Product Pictures
Product Pictures make a great influence on customers. Here are some tips to take professional-looking photos-
- Take photos from different angles
This gives customers a complete idea of how the item looks.However, don’t overwhelm your customer with alot of product images. High-quality 4 side pictures are enough for most products.
- Use Plain background
Go for a plain background for every product picture to keep focus on the product.
- Make sure you show scale
By showing a scale next to the product, the customers will have a clear idea of how big or small the product is. You can also place your product next to another product so that the customers have an idea of what size to expect.
5. Maintain Positive Customer Reviews
We all know, eBay charges 10% of the fee of the sale price whenever a purchase is made. However, if you have poor ratings or low customer satisfaction, eBay charges an additional 4% on every sale .
You definitely don’t want to be THAT seller.Thus, maintaining your positive customer reviews should be a priority. You can minimize the fee you have to pay to eBay by maintaining “Top Rated” seller ranking.
6. Keep Low Shipping Costs
High shipping charges makes them re-think about the purchase they are going to make. What you can do the best is charge your customers exactly what you pay for shipping, that won’t give you losses and will encourage customers to make the purchase.
7. Pack Items Securely
What if your customers make a purchase and it arrives to them broken, they’ll be unhappy.Thus, it’s important to pack your items securely.
It will also reduce the chances of negative customer reviews.
What the customers will appreciate more is a personalized hand-written note. The note will also keep any small items in a larger package from getting discarded by accident. You can also include your contact information on the slip in case customers have any problems or questions.