amazon prime day sales2024

The Ultimate Seller Guide to Amazon’s Biggest Prime Day Sale 2024 

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What is Amazon Prime Day?

Amazon offers exclusive deals and discounts on various products only for Amazon Prime members on Amazon Prime Day. Amazon started this two-day Amazon Prime sale on July 15, 2015, on its 20th birthday. It is a big event for Prime members, Amazon, and FBA sellers. This sale is normally held in June or July.

What is Amazon Prime Day 2024 Date?

Amazon Prime Day 2024 dates have not been officially disclosed yet but may be held mid-July, as the last year was on July 11 and 12 but rescheduled in October 2020 due to the COVID-19 pandemic.

How Can Sellers Prepare for Prime Day 2024?

Sellers can significantly benefit from this sale by increasing sales, promoting their brand, and leveling up their presence among prime members, particularly for small businesses, by preparing for one of Amazon’s largest sales. Here are some points that sellers should keep in mind before preparing for Amazon Prime Day 2024.

  • Stock Management: This involves analyzing sales data from Prime Days and current trends to forecast demand, ensuring adequate stock levels, communicating with suppliers early to secure inventory, and optimizing warehouse operations to handle increased order volumes efficiently.
  • Product Listings: Review and optimize product listings, including the updating of the product titles, clear descriptions, high-quality images, and relevant keywords leading to visibility and relevance. Ensure accuracy, completeness, and compliance with Amazon guidelines in the product listings. Consider offering more value and customer choices by bundling products or creating product variations.
  • Advertising and Marketing: Invest in Amazon PPC campaigns to increase product visibility, target keywords, optimize bids, and use sponsored products. Share Prime Day deal campaigns on social media for customer engagement. Set up mail campaigns to display deals and offers to the customer database.
  • Coupons and Discounts: To boost sales during Prime Day, analyze competitors’ pricing and create profitable discounts and promotions. Utilize Amazon tools to create exclusive deals and discounts, including Lightning Deals, to attract budget-conscious shoppers. Create engaging promotional materials that highlight Prime Day offers, ensuring they are eye-catching and generate impulse buys.
  • Customer Experience and Support: For improved customer experience and support, provide reliable and speedy shipping options, considering FBA for better Prime shipping privileges. Provide customer inquiry support efficiently and put the return and refund policy in place to gain the confidence of the buyers.

Benefits of Amazon Prime Day 2024 for Sellers 

  • Increased Sales Volume: Prime Day is a huge event that draws millions of users, leading to increased views on product detail pages. In this event, the buyer is granted appropriate incentives to encourage the purchase of various products that are on sale; this results in an enormous turnover within a specific timeframe. Evaluating Amazon Prime Day, it has been growing in popularity and has shown a continuous increase in sales every year. Such a pattern of sales during the two days of the event, in 2024, impacts its overall revenue.
  • Enhanced Product Visibility: There is generally great visibility provided to each of the products, and getting more attention because Amazon promotes the products on a special day put aside for promotions. This means that products sold in the Prime Day deal will probably have a better position on the Amazon website, making them more visible. Based on the data, since there is an increase in the number of customers visiting the site, there is a tendency for products to have a better chance of finding new buyers.
  • Customer Acquisition and Retention: It’s apparent that many customers turn to shops to grab special day deals and subscribe to Prime for the very first time which allows sellers to get such consumers and lock them in. This helps the sellers to also reach out to more users in the existing customer base of the platform for the prime members are also likely to engage with the new sellers during the event.
  • Inventory Clearance: Clearing excess inventory: Prime Day gives a wonderful opportunity for sellers to clear off excess or slow-moving inventory by offering lucrative discounts and promotions. In 2023, sellers saw sales on excess and overstock inventory grow by 60% compared with the previous year, resulting in an increased cash flow opportunity and space for new products.
  • Data and Insights For Optimization: Post-Prime Day, Amazon makes detailed performance metrics available to sellers, customer behavior insights, and popular trends in products. This data can be used by sellers to optimize the products they offer, the strategies around the price of the products, and their marketing efforts in subsequent events and promotions.
  • Brand Awareness: Brand visibility and traffic increase a lot with participation in Prime Day, enhancing brand credibility and reputation. The position is given as an opportunity for promotion, creating a competitive advantage over those sellers who are not participating. Participation in major events is thus critical to brand visibility and reputation.

What Sellers Should Know About Amazon Prime Day 2023?

Amazon Prime Day 2023 crossed the $12.7 billion global sales making this the biggest Amazon Prime Day event in history. Prime members have purchased more than 375 million products worldwide. More popularity is expected to be gained in 2024, raising revenue.

Prime Day 2023 saw a 60% rise in overstock inventory, highlighting the need for retailers to prepare efficiently and early to maximize sales and growth opportunities during the event.


The Amazon Prime Day Sale is a significant sales event that benefits customers, FBA sellers, and Amazon by offering discounted products, increasing revenue, and maximizing membership benefits for Prime members. Set a solid budget for Prime Day, make a plan, and look for where savings can be stacked so that you are not overspending and getting into debt.

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