sale on amazon Without Inventory

How to Sell On Amazon Without Inventory: A Detailed Guide for Amazon Sellers

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By providing a solid platform to businesses and individual sellers, Amazon has dramatically transformed the digital marketplace while allowing them to expand their global reach seamlessly. However, there is a common misconception that trading on Amazon requires a significant investment in inventory. With this comprehensive guide, we will debunk this myth and introduce the concept of selling on Amazon without holding any physical inventory. In the quest for how to sell on Amazon without Inventory, we will explore the relevant methods and shed light on their various aspects.

Understanding the Concept: How to Sell on Amazon Without Inventory

Holding inventory in a warehouse can be expensive especially when running a small business, however, the concept of selling on Amazon without inventory resolves this issue. In this model, the seller does not hold the product in stock, instead, they purchase the product from a third party and deliver it directly to the customer. This is a form of dropshipping and it allows sellers to avoid upfront inventory costs and the need for storage space. This approach not only reduces the financial risk associated with stocking inventory but also simplifies operations, allowing sellers to focus more on market research, customer service and sales optimization. 

Methods to Sell on Amazon Without Inventory

As a globally extended marketplace, Amazon offers various models for sellers to sell without inventory or perform zero inventory selling:

1. Dropshipping

Revolutionizing the e-commerce landscape, dropshipping has become the most common and affordable method of selling on Amazon without inventory. It is a retail fulfillment method where the seller runs its business without holding any inventory in stock. Instead when the store sells a product, it purchases it from a third party and ships it directly to the customer. This means the seller never actually has to see or handle the product. By dramatically reducing the cost to sell on Amazon, it also eliminates the risk associated with unsold inventory.

Pros & Cons of Dropshipping

Dropshipping comes with its own pack of pros and cons. While pros include an easy-to-get setup, low overhead costs, and flexibility to offer a wide range of products, cons involve fewer profit margins due to fierce competition, limited control over branding and quality, and complexities in tracking shipping. 

2. Print-on-Demand or Merch by Amazon

Another inventory-less business model is Print on Demand or Merch on Demand, in which items are printed created or assembled per order. It would be helpful for graphic designers or content creators as they can apply for this program without much bustling and getting to sell their custom designs on Amazon.

Pros & Cons of Print-on-Demand

Pros of this model include global reach and vast customer base, minimal upfront cost, and Amazon’s fulfillment & customer service. However, the cons include its competitive landscape, limited control over branding and royalty structure. 

3. fulfillment by Amazon (Amazon FBA)

  • Fulfillment by Amazon or just FBA is another significant and most obvious model of selling on Amazon without inventory. Sellers can leverage the FBA program with zero inventory by combining it with Dropshipping or Print-On-Demand services. In this model, the product handling is done by the seller in such a way that the product is directly sent from the supplier to Amazon fulfilment centres. Further, Amazon handles the storage, picking, packing, and shipping of the product while offering sellers the benefits of Amazon Prime and improving their competitive edge. 

Pros and Cons of Amazon FBA

As the handling of the product is done by Amazon, the sellers have to pay Amazon more in fees, however, the products sold through the Amazon FBA program are more presumably to earn the Amazon buy box which can improve the ranking of the sellers while simultaneously increasing sales on Amazon. Lastly, one significant con of this model is that the sales tax process gets complex. 

4. Kindle Digital Publishing (KDP)

  • There is a huge list of “what to sell on Amazon” because Amazon, being a global platform, allows you to deal with a wide variety of products. Highlighting this, now we have Kindle Digital Publishing offering digital products, specifically for those with a bent on writing. It allows authors to publish and distribute their own books on Amazon by being a self-publishing platform. The publishing option includes both digital formats for Kindle devices and physical print copies that are sold via a more conventional publishing house. By eliminating the need for physical inventory and providing a creative outlet for writers, KDP helps them to showcase their writing to a global audience. 

Pros and Cons Of KDP

  • In pros we have, access to exclusive marketing, reach to Kindle’s huge customer base and pay for every page a reader reads. However, the cons include content restrictions, limited reach, and uncertainty as the authors have to rely on one income stream instead of multiple.

Third-Party Logistics (3PL)

  • This model involves partnering with a third-party logistics company. In this, the sellers outsource a third party for the handling of storage and fulfillment of the product. This method provides flexibility and scalability by eliminating the need for a physical warehouse. 

Pros and Cons of 3PL

  • While the advantages include lower shipping prices, speedy delivery, customized shipping services, and insurance benefits, the disadvantages are difficulty in tracking multi-carrier orders, separate allocation of orders and independent communications.

Challenges to Keep In Account

Every approach to Selling on Amazon without inventory comes with its unique challenges, however, here are a few important things to consider before opting for this model:

  • Strictly adhere to Amazon guidelines on dropshipping and fulfillment process
  • Quality control measures for products from third-party suppliers or print-on-demand services.
  • Managing customer expectations for potentially lengthy delivery times
  • Fierce competition and pricing pressure in inventory-free mechanisms
  • Reliability and performance of suppliers or fulfillment partners
  • Strong inventory management to coordinate with suppliers

Leverage the Power Of Amazon PPC Experts

Amazon Pay-Per-Click (PPC) can be a game changer for sellers operating without inventory. Amazon PPC experts can contribute to your sales growth, by capturing customer interests and quickly converting the views into sales. Bringing their extensive expertise in Amazon’s advertising platform, these specialists craft customized campaigns that optimize keywords, bid strategies, and ad placements. By accurately analysing data, identifying trends and adjusting campaigns in real-time, these experts allocate your advertising budget efficiently, maximizing your ROI. 


Selling on Amazon without inventory undoubtedly is a convenient and practical approach that helps entrepreneurs focus on other important business functions. With many options available, there is a huge opportunity to leverage this approach seamlessly. For businesses seeking to take advantage of this zero-inventory approach, our team of Amazon PPC experts at MMF Infotech is keen to help you. We are dedicated to helping you maximize your sales by optimizing your advertising campaigns and ensuring that your product reaches the right audience. Embrace the opportunity to sell without inventory on Amazon and let us be your guide to e-commerce success.

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