amazon seo the complete guide

Amazon SEO: The Complete Step-By-Step Guide For Amazon Seller

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Becoming extraordinary in a sea of millions of people must be challenging, right? Specific strategies can help you connect with your customers as quickly as possible. Uncover the Amazon SEO workings and a sequential guide for successfully reaching out to your clients.

Make sure you execute these strategies successfully to reach your internet business objectives. Consult Amazon account management services for the optimum advice.

What Does Amazon SEO Mean & What Makes it so Crucial?

Improving a product listing to appear higher in Amazon’s product searches is known as search engine optimization (SEO). In other words, Amazon SEO is a collection of optimization tactics designed to improve your brand’s visibility, attract more prospects, and eventually increase sales. 

Amazon doesn’t list items at random. Each listing is assessed using the following criteria by the marketplace algorithm, which also determines its placement on search result pages. As an Amazon seller, you can employ SEO tactics to:

  1. Add essential keywords to your text to increase the number of individuals who look at product listings.
  2. Increase brand and product awareness by using pertinent search terms.
  3. Using the customer retention approach, increase sales volume and conversion rates.

After recognizing the significance of Amazon’s SEO, let’s examine it in detail.

What is the Amazon A9 & A10 Algorithm?

Similar to Google, Amazon analyzes the search results using an algorithm that, like Google’s, considers a wide range of factors.

The results are shown using Amazon’s A9 product ranking algorithm based on the queries, keywords, or key terms entered into the search box. Customers’ previous purchases, shopping habits, and other factors influence the results displayed.

Look at the guidelines that A9 adheres to below:

  1. Conversions
  2. Rates of click-through
  3. Reviews
  4. Relevant search terms
  5. Sales history stock A+ content price
  6. Images\advertising
  7. Method for fulfilling promotions

Advertising and promotions were among the most important criteria for product ranking, as seen from the A9 algorithm. In contrast, PPC’s reputation suffered when the A10 algorithm was introduced. After all, results from searches don’t always come from promoted items. 

How does Amazon SEO Work & does Amazon SEO Optimization Worth it?

Taking into account the algorithms underlying each optimization,

Various variables affect Amazon SEO. Three broad groups can be made from the parameters:

  • Product Listing Improvement
  • Performance Improvement
  • Analogy-Based Optimization

Step 1: Look into Keywords.

The words and phrases people use to find things online are known as keywords. Consider the following suggestions as you decide which keywords to include in your SEO strategy:

Long-tail keywords tend to be more precise. Broader searches that tend to have high search volume and significant competition are known as short-tail keywords. Due to the customer’s search for alternative solutions, they can have fewer conversions.

Broad search terms are typical of short-tail keywords. They frequently receive more searches. Short-tail keywords in a product search can include “engagement rings,” “pillows,” or “yoga trousers,” for instance.

Step 2: Optimize the Title of the Goods.

You only have a brief window of time to capture a customer’s attention. Here are some guidelines for creating a suitable title: 

  • Consider the various title lengths and suggested title formats for listings in each product category.
  • Avoid using full capitals. Capitalize the first letter of every word, excluding prepositions (in, on, over, with), conjunctions (and, or, for), and articles (the, a, an).
  • Make sure the brand name form is completed, and begin a title with the product’s name.
  • Use numbers instead of the word “two”: “2.”
  • Use only language-specific ASCII characters.

Step 3: Optimize the Description of the Goods

To assist customers in finding, assessing, and purchasing products, provide thorough information about product features and usage in high-quality product descriptions. 

Here are some other pointers for writing excellent product descriptions:

  • Mention any brand names.
  • Include measurements.
  • Include the type of material.
  • Include pertinent information like colors, packaging, and quantity.
  • Remember the best practices for high-quality listings, and review the product listing standards for any particular norms, prohibitions, or restrictions.
  • Employ A+ Content: By including a unique brand story, enhanced photos, and text placements, A+ Content (formerly Enhanced Brand Content) helps brands to convey product characteristics in new ways. 

Step 4: Optimize Important Product Features

One strategy is to begin a bullet point with a feature before stating the advantages of that feature.

When creating your bullet points, remember to go by the following rules:

  • Add up to five bullet points for each product.
  • Don’t exceed 1,000 characters with your bullet points combined.
  •  Although they don’t always show up in full on product detail pages, bullet points are frequently indexed by Amazon Search.

Step 5. Optimize the Product Visuals.

Customers may compare and visually assess crucial aspects using high-quality photographs. Images should depict the product in use, show it from different perspectives, and highlight distinct aspects.

Here are a few more things to consider while using photos:

  • A minimum of one product image is required on every detail page. The ideal visual is six photos and one video.
  • Images ought to be beautiful, understandable, and transparent.
  • Images must fill at least 85% of the image space and have a white backdrop.
  • Use 500 × 500 or 1000 x 1000 pixels to improve listing quality.

Step 6: Optimize Product Search Terms.

Since consumers do not see these keywords, adding them to the “backend” of product listings improves how easily consumers can find things. How to Improve Your Search Terms:

  • Include only common words.
  • Include alternate names, acronyms, and synonyms for the product.
  • Keep your sentence short. Reduce the number of extraneous characters because you have less than 250 bytes. Punctuation and spaces don’t count. Learn more about the alternatives, restrictions, and properties of keywords.
  • Entering phrases should be done in the sensible search order.

Step 7: Optimize the Price of the Goods

  • Product prices can impact sales growth and conversion rates.
  • Keep delivery expenses in mind.
  • Compare costs
  • Try using price points in A/B testing.
  • Monitor your position.

Discover Some Amazon SEO Tips

  1. Avoid reusing keywords.
  2. Centre the customer in the sales copy.
  3. Assist in raising your rankings.
  4. When creating listings, follow these fundamental style guidelines.
  5. Save the Amazon Quick Start Seller Style Guide to your computer.


Amazon SEO is the only way to maximize your online sales potential. You’re already halfway there if you’re familiar with content optimization for Google.You know which way to go as long as Amazon rewards sellers who stand out by offering customers unique things. The remaining steps can be completed using these Amazon SEO recommendations.

Frequently Asked Questions

Q1. What is Amazon SEO? 

You want your listings to appear prominently in search results when a buyer searches Amazon. Amazon search engine optimization (SEO) is used to boost the quantity and quality of visitors to product listings through organic search results.

Q2.  How can your Amazon Rankings be Enhanced? 

To keep your ratings and feedback good, adhere to best practices:
Use Amazon Fulfillment (FBA).
Enroll in Brand Registry and use A+ Content.
Become an Amazon Prime seller by signing up for FBA, which is included.
On the Brand Dashboard, administer review sites and keep an eye on your goods performance.
To improve your selling success, use Amazon Selling Coach.

Q3. Amazon SERP: What is it?

“Search engine results page” is referred to as a SERP. Shoppers who have completed a product search on are presented with results via the Amazon SERP. To achieve superior rankings on the SERP, optimize your Amazon product listings.

Q4.  What are some Tools for Amazon SEO? 

Many tools are available from Amazon to help sellers establish and       expand their operations on the website. A quick list of SEO tools is provided below:
A+ Content can increase conversion rates, traffic, and sales effectively.
A tool on Seller Central called the Listing Quality Dashboard emphasizes crucial product details for customers, identifies product listings that require work, and makes suggestions for what product features you should include.
The instructional tools and materials from Seller University can help you develop as an Amazon selling partner.
To improve your selling success, use Amazon Selling Coach.

There is an offer for perishable goods called the Amazon Featured Offer on a header section page with an Add to Trolley button (formerly known as the Buy Box).
It would help if you had a Professional seller account for your offers to qualify for the Featured Offer. 
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