Is Amazon Wholesale Business Profitable in 2024? Here’s What You Need To Know

Is Amazon Wholesale Business Profitable in 2024? Here’s What You Need To Know

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In the rapidly changing e-commerce environment, the Amazon corporation is the indisputable leader providing aspiring entrepreneurs with a unique ability to reach a huge audience of potential buyers and benefit from Amazon best sellers tools. A business model that has sharply grown in recent years is the Amazon wholesale business. In this comprehensive guide, we will look into what it entails, how it works and the steps you should take towards launching a thriving Amazon wholesale business in 2024.

What is Amazon Wholesale?

Amazon wholesale implies the acquisition of products in bulk directly from manufacturers or brand owners and re-selling them as single units in the Amazon marketplace. Unlike building your private label on Amazon products, the focus is on sourcing well-known branded items that have already gained a huge following from consumers.

Wholesale vs.Retail Arbitrage vs.Private Label

While the Amazon wholesale business model shares some similarities with retail arbitrage and private label selling, there are distinct differences:

The term wholesale means to buy the branded products directly from the manufacturer or supplier and then sell them in bulk. In contrast, retail arbitrage refers to buying products at discounted prices from retail stores or websites and re-selling them for a profit.

Unlike private label vendors who develop their own product lines, wholesale sellers re-sell existing best-selling goods that have already generated consumer demand.

Amazon Wholesaling Pros and Cons

Just like any other business form, the Amazon wholesale model has both its own advantages and disadvantages. Here’s a quick overview:


  • Access to Amazon’s huge customer base
  • Utilize Amazon’s well-developed logistics and fulfilment network (FBA).
  • Ability to offer popular, in-demand brands that the customers admire.
  • Access to Amazon’s advanced marketing and advertising tools and capabilities
  • Benefit from Amazon’s reputation and global reach.


  • Having to deal with cutting-edge competition in popular good choices
  • Paying the Amazon seller fee affects the profit of the seller.
  • Risk of counterfeit or inauthentic products in some sectors.
  • Brand presentation and customer data control problem is the main issue.

How to Set Up Your Amazon Wholesale Business?

  1. Conduct thorough research on the market to create a list of profitable product opportunities and possible trends.
  2. Establish close connections with trusted suppliers who provide competitive pricing and high-quality products.
  3. Develop optimized product listings with attention-grabbing titles, captivating descriptions, and high-quality images.
  4. Implement effective marketing strategies, including Amazon PPC Services and external channels.
  5. Constantly evaluate data, adjust pricing, and optimize inventory levels based on sales performance.
  6. Learn How to Win Amazon Buy Box through competitive pricing and advertising to maximize sales.

Amazon Wholesale Account Requirements

Before contacting brands or suppliers, ensure you meet the following requirements:

  • Register a legal business entity or operate as a sole proprietor.
  • Get a resale certificate from your state to purchase products tax-free for resale.
  • Apply for an Employer Identification Number (EIN) from the IRS.

How Much Capital Do You Need to Start Wholesaling on Amazon?

The startup costs for an Amazon wholesale business can vary significantly depending on several factors, including

  • Inventory cost and minimum order quantities.
  • Amazon seller account fees (Individual plan or Professional plan)
  • Shipping charges to Amazon’s fulfillment centers.
  • Packaging and labeling expenses
  • Budget for advertising, marketing, and promotion activity
  • Software and tools for inventory management and analysis.
  • General operating expenses

However, costs may range from some hundred to millions of dollars. So it’s recommended to start small. After a while when you have got some experience and confidence, you can gradually grow your business.

Is Amazon Wholesale Business Profitable?

Yes, reselling wholesale products on Amazon can gain you huge profits. From the findings of the State of the Seller Report, 18% of sellers making wholesale resale on Amazon see profit margins between 26-50%. Profitability, however, hinges on multiple factors such as cost of goods, selling prices, and Amazon fees.

Where Do You Buy Products to Sell Wholesale on Amazon?

There are several sources to purchase products for your Amazon wholesale business:

  • Straight from manufacturers, often offering the best pricing.
  • Through distributors or wholesalers
  • Trade shows and exhibitions in your industry.
  • Online platforms and directories such as Wholesale Central, Alibaba, Thomasnet, and Global Sources.

When sourcing the products, consider the attributes such as quality, pricing, shipping costs, minimum order quantities, and supplier reliability. Establishing strong relationships with suppliers is a key to success in wholesale trends.


Launching wholesale Amazon business in 2024 is very promising for those who seek to grow their customer base and also take advantage of Amazon’s powerful platform. With the help of this guide and the tactics explained, conducting research, building good relationships with your suppliers, optimizing product listings, and using efficient marketing strategies with the help of Amazon PPC Services you can maximize your chances of being successful in this challenging yet rewarding business model.

If you want your Amazon wholesale business to be streamlined and produce optimal revenue, you should think about partnering with MMF Infotech, a brand that specializes in Amazon PPC services. Their expertise in boosting Amazon revenue through PPC ads and product listing optimization can enhance your competitiveness, bring more sales, and ultimately achieve higher success on the world’s largest eCommerce platform.

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