Amazon IP Complaints Your Essential Guide to Avoiding Them

Amazon IP Complaints: Your Essential Guide to Avoiding Them

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In a world where Amazon selling is highly competitive, IP complaints can become a huge challenge for sellers, especially for Amazon resellers. These grievances may occur when the trademark owner asserts that a seller is infringing their intellectual property rights such as trademarks, copyrights or patents. Amazon gives serious importance to IP concerns and the sellers who infringe these policies are exposed to severe consequences, such as the suspension of their product listings or it can be the reason for their Amazon seller account suspension. In this blog, we’ll discuss Amazon IP complaints, and the reasons behind them, and share best practices on how to avoid them and protect your business.

What is an Amazon IP Complaint?

Amazon IP complaint is a formal claim submitted by a brand owner or their legal representative where they allege that an Amazon seller is violating their intellectual property rights. It is a way the brands can protect their trademarks, copyrights, or patents on the Amazon marketplace. Filing a complaint by a brand for IP infringement implies that a merchant is selling their products without permission of the seller, consequently, infringing product listing on Amazon or even suspension of the seller’s account.

Causes for Amazon Complaints

There are two main reasons for Amazon IP complaints: legitimate complaints when a seller genuinely violates a brand’s rights, and false complaints because of ill-willed competition or mistakes. Here are some common reasons for IP complaints:

  • Trademark infringement: This is the principal cause of the cases of IP infringement filing This sort of infringement happens when a manufacturer exploits the brand name with their logo, slogan or any other trademark element without authorization and sells their products.
  • Copyright infringement: This happens when a seller copies a brand’s copyrighted material like product descriptions, images, or even the product itself (if it is a creative work) and is not granted the owner permission to use it.
  • Patent infringement: Particularly rare, but this can happen if a seller manufactures or sells a product that is identical in design to an already patented design or technology of a brand.

Steps to Deal with Amazon IP Complaints:

In case you obtain an IP complaint from Amazon, it is important to act promptly. Here are the steps to follow: 

  1. Check the notification and review the complaint details: Log on to your Seller Central to check the Account Health Dashboard for any alerts. Check all the data provided by Amazon, such as the ASINs involved and the causes of the violation.
  1. Assess the situation: Access the severity of the violation and decide if it’s a real problem or maybe just an accidental usage of a brand name or generic term.
  1. Take action: If there is an inadvertent usage of brand name or copyrighted material without permission then all the offensive content should be eliminated from the product listing. In case the matter is complex, get in touch with the brand owner to retrieve a solution.
  1. Respond to Amazon: Reread the list of required activities that Amazon has specified and make sure that you provide all the required documents like invoices or IDs of orders proving product authenticity, an authorization letter from the brand, etc.
  1. Appeal the complaint: If you are sure that the complaint is a mistake and you have proof to substantiate your claim that it is an error, you can appeal the complaint on Seller Central.

How to Avoid Amazon IP Complaints:

Prevention is always better than cure, and hence, Amazon sellers should try to avoid IP complaints in the first place. Here are some tips to help you steer clear of potential issues:

  1. Research brands thoroughly: Before listing a product, first take some time to research the brand and its policies towards resellers. Some brands are more protective about their intellectual properties than others, it is better to avoid listing their products if they are known to issue IPC complaints.
  1. Use the IP Alert Chrome Extension: This handy tool gives you an alert when a brand is commonly known to file IP complaints, hence you can proceed to selling products based on your judgement, for the products you would like to list.
  1. Optimize your product listing by experts: Employing experts who could optimize your product listings can prevent you from breaching Amazon’s policies as well as IP infringement. Experts can help you in using brand names, descriptions, and pictures accordingly.
  1. Stay up-to-date with Amazon’s policies: Constantly check Amazon’s policies and guidelines associated with IP rights to keep your listings in accordance with them.
  1. Build relationships with brands: If you intend to sell a brand’s products, the best option is to approach the brand to obtain written consent which is useful to prove that you are not an unauthorized marketer if any issues about IP occur.


Amazon IP Complaints can be a serious challenge for your business, including product listing removal and Amazon seller account suspension reasons. Through the identification of causes for these complaints, immediate reactions when the need arises and the implementation of preventive measures, your business can be protected and will obtain a positive reputation on the Amazon marketplace.

Bear in mind that being vigilant and always pursuing expertise, like the ones offered by MMF Infotech i.e., to optimize your product listings by experts, gives you an advantage in avoiding IP complaints and proceeding with a smooth sales experience on Amazon.

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