Posted by Indian e-commerce is growing rapidly, and so is the international demand for indian products such as textiles, handicrafts, home decor, etc. With Amazon Global Selling, it has become easier for sellers to reach some of the world’s largest e-commerce markets, including the United States, the United Kingdom, Europe, and beyond, without needing to set up a physical storefront overseas. If you are already an Amazon seller in India, entering international markets and scaling your business there can significantly increase your revenue and brand reach. However, scaling in international marketplaces is not easy; having a clear roadmap can significantly increase your expansion speed.
In this blog, we are going to discuss how Indian sellers can sell on Amazon USA and provide a step-by-step guide to Amazon global selling from India.
Why Amazon Global Marketplaces Are a Massive Opportunity
Amazon operates in over 20 global marketplaces. And there is a high international demand for product categories like Indian home decor, textiles, ayurvedic products, kitchenware, and handicrafts. Businesses dealing in these products get a massive opportunity to expand their Amazon business internationally, as these markets offer:
- High purchasing power
- Larger customer base
- Better average selling price
- Strong demand for Indian-made products
Steps to Sell Globally with Amazon
If you are a seller looking to sell on Amazon globally, given below is a step-by-step guide detailing every phase of the process that you’ll need to follow.
Step 1: Register for Amazon Global Selling from India
To expand Amazon’s business internationally, the sellers must enroll with the Amazon Global Selling Program. Once you have successfully registered, you can create an Amazon international seller account and select the marketplace you want to enter. The documents you’ll need to register are:
- PAN card
- GST registration
- Import Export Code (IEC)
- Bank account enabled for international payment
- Identity and business verification documents
Step 2: Choose the Right Marketplace
Choosing the right marketplace, according to your product’s demand, is essential to ensure if your product will succeed in that market. Conducting comprehensive research for your category demand, competitors, shipping cost, and compliance requirements before choosing helps you scale faster. For instance:
USA
- Largest Amazon marketplace
- High density of competition
- High revenue potential
UK
- Lower competition comparatively
- Strong demand for Indian lifestyle products
- Higher shipping cost
Step 3: Choose Between FBA and FBM International
When selling on the Amazon international marketplace, sellers have two main options to choose from for how they want to fulfill their orders. These options are:
Fulfilled by Amazon International
- Shipping of bulk inventory to Amazon warehouses overseas.
- Amazon handles storage, packing, shipping, and customer service.
- Faster delivery, prime badge eligibility, and increased Buy Box chances.
Fulfilled by Merchant International
- Shipping products directly from India after receiving orders.
- Slower delivery times and reduced Buy Box chances.
- Lower inventory commitment and storage fees.
Step 4: Understand Marketplace Compliance Guidelines
Every market has different compliance requirements for different products; understanding and fulfilling them is important to avoid account blockage or listing suppression. Many sellers work with an Amazon account management agency to avoid making any mistakes. This step requires managing:
- Export documentation
- Customs clearance
- VAT registration (for Europe)
- Product compliance certifications
- Labeling requirements
Step 5 – Optimize Listings for International Buyers
A common mistake sellers make in international markets is just copying and pasting their Amazon India listings. Keyword ranking varies in different markets according to their customer base. Using market-specific keywords in your listings helps you rank higher in search results and improve your conversion rate. Remember to:
- Use localized English (US vs UK spelling difference)
- Include competitive keywords in your listings
- Optimize your pricing strategy
- Make your bullet points professional
- Include high-quality A+ content
Step 6: Use Amazon PPC to Scale Faster
Once your product goes live in the global marketplace, ensuring visibility becomes crucial for scaling. Advertising is a fast way to accelerate your ranking. By leveraging Amazon advertising services, you can improve your brand reach, scale, and eventually profitability. The key areas to invest in are:
- Sponsored Brands ads
- Sponsored Products ads
- Running PPC campaigns
- Targeting high-converting keywords
Step 7: Build a Scalable Supply Chain
When your business is up and running, and orders start coming in bulk, many sellers start struggling with inventory management. Running out of stock in international markets can impact your ranking and speed of scaling negatively. That is why maintaining operational efficiency is important. To scale sustainably:
- Maintain consistent inventory levels
- Plan your shipment in advance
- Monitor your FBA storage limits
- Avoid the situation of stockouts
Step 8: Expand Across Multiple Marketplaces
After setting up and stabilizing your business in one marketplace, expand into other markets. This way, if your sales are slow in one market, other marketplaces can balance out the performance and will not hurt your profit margins by a lot. The benefits that diversification offers are:
Reduced dependency on one country
- Protection against policy changes
- Access to seasonal opportunities
- Multi-currency revenue streams
Final Thoughts: Plan Strategically and Scale in Global Markets
For Indian sellers willing to think far beyond domestic borders and the local market, Amazon Global Selling offers a massive growth opportunity to them. You need strategic marketplace selection, quality products, and supply chain planning to scale internationally. The demand is already there for Indian made products.
With MMF Infotechs, you can enter the international waters with a clear roadmap and a strategic growth plan, so there is no space for guesswork.
